Digital Promotions Marketing

Our complete, fully-managed DPM solution uses event-driven programs and a digital roadmap to achieve 1:1 relationships that not only win new customers but help keep them for life.

Digital promotions marketing (DPM) rolls digital publishing and multi-channel awareness marketing into one powerful solution. Leveraging your publishing assets and our proprietary software and digital toolbox — email, social media, mobile, and shelf talkers — DPM brings them together in a compelling, customer-centric way that moves you from mass to versioned to highly targeted 1:1 marketing.

Simply put, the DPM process involves:

1. Transforming your print publications using our advanced digital publishing solution
2. Distributing of those assets across multiple awareness channels
3. Segmenting of key audiences and refining reach, eventually get you to a 1:1 relationship with your customers

Have you built your digital roadmap?

A digital promotions marketing roadmap is key to your digital promotions marketing strategy. Working alongside your marketing team, we find out what your market is about, the events that determine your sales and marketing strategies, the tactics you’re using to execute them, and the tools you need to do it better.

Customized according to your products, market events and customer needs, the DPM roadmap guides your strategy and allows you to make the right investment decisions in turn getting the highest rate of return.