Digital Promotions Marketing

Our complete, fully-managed DPM solution uses event-driven programs and a digital roadmap to achieve 1:1 relationships that not only win new customers but help keep them for life.

Digital promotions marketing (DPM) rolls digital publishing and multi-channel marketing into one powerful solution. Leveraging your publishing assets and our proprietary software and digital toolbox — email, social media, mobile, and shelf talkers — DPM brings them together in a compelling, customer-centric way that moves you from mass to versioned to highly targeted 1:1 marketing.

Simply put, the DPM process involves:

1. Custom Presentation (contains multi–channel marketing content)
2. The distribution of those assets across multiple channels
3. Collaboration with you that enables us to segment key audiences, refine our reach, and eventually get you to a 1:1 relationship with your customers

The digital roadmap: The roadmap is key to your digital strategy. Customized according to your products, market events and customer needs, the roadmap guides your strategy and allows you to make the right investment decisions in turn getting the highest rate of return. Working alongside your marketing team, we find out what your market is about the events that determine your sales and marketing strategies, the tactics you’re using to execute them, and the tools you need to do it better.