Data Analytics

The more you know about your customers — how they behave online, what they buy, where they shop — the more you can refine both your message and your spend.

How do your customers interact with your online content? Where do they access it? What types of messages yield the most opens and click-throughs? Which promotions generate the highest conversion rates? Data analytics is one of the greatest benefits of implementing a Conversys solution because of the powerful insight it provides on your customers’ pre-shopping behaviour. This behaviour is tracked through:

User-generated behaviour — the way customers ‘move around’ online and navigate your website
Product / brand / category — the most popular products and promotions
Geographic activity — the busiest store locations, with activity tracked using customers’ postal codes

Analyzing this valuable information helps you ‘follow’ your customers online and tailor your marketing to align with their online preferences and buying habits. In doing so, you’re better able to deliver your content through the right channels at the right time, when customers are ready to buy.