Data Analytics
The more you know about your customers — how they behave online, what they buy, where they shop — the more you can refine both your message and your spend.
How do your customers interact with your online content? Where do they access it? What types of messages yield the most opens and click-throughs? Which promotions generate the highest conversion rates? The information obtained from data analytics is one of the greatest benefits of implementing a Conversys solution. It provides powerful insight into your customers’ pre-shopping behaviour and suggest future marketing strategies and investments.
From data analytics reports you will obtain:
- User-generated behaviour — the way customers ‘move around’ online and navigate your website
- Product / brand / category — the most popular products and promotions
- Geographic activity — the busiest store locations, with activity tracked using customers' postal codes
Do you want insight into your customer behaviour?
Our analytics program provides critical insights into your customer’s profile and behaviors. Analyzing this valuable information helps you ‘follow’ your customers online and tailor your marketing to align with their online preferences and buying habits. In doing so, you are better able to deliver your content through the right channels at the right time, when customers are ready to buy. Conversys will help you deliver improved ROI while providing your customers with a personalized and positive shopping experience.
Conversys is one of seven brands operating under the Transcontinental Interactive banner. We leverage our deep consumer insights in the retail industry and a customized digital roadmap to achieve 1:1 relationships that not only win new customers, but help keep them for life.